IMPLEMENTATION AND INTEGRATION
In September 2023, the AngryBeards team began integrating Foxdeli, which involved connecting it technically to the Shoptet Premium e-commerce platform and carriers like Zásilkovna, GLS, Czech Post, as well as their own store deliveries.
They also customized e-mail templates and shipment tracking pages to match their unique communication style, ensuring they continued speaking the same “language” with customers even after the purchase was complete.
Thanks to Foxdeli’s advanced features, they easily created visually appealing and information-rich e-mail notifications that reflected the brand’s identity. Through these e-mails, the e-shop regularly and promptly updated customers on important changes related to their delivery.
In addition to e-mail notifications, the team used Foxdeli to create a shipment tracking page that featured branded elements such as color schemes, logos, and custom texts consistent with the AngryBeards brand.
The tracking page is automatically created when an order is placed, giving customers a single, unified location to find all information about their shipment and its status throughout the delivery process.
By extending brand communication into the delivery process, AngryBeards eliminated the communication “gap” and smoothly continued the thoughtful design seen in their packaging and its contents.
TEST PERIOD AND RESULTS
During a 60-day period, AngryBeards shipped a total of 42,371 packages and sent 135,259 e-mail notifications to their customers using Foxdeli. Their investment in the post-purchase experience delivered these results:
- E-mail open rate: The average e-mail open rate stabilized at 63%, clearly indicating the value and interest customers place on this type of communication.
- Click-through rate (CTR): The average CTR was 11%, with the “Handed over to carrier” status reaching up to 16%.
- Delivery rate: Throughout the period, the delivery success rate remained at 99.8%.
- Marketing campaigns were only included in notification e-mails, generating 1,023 unique visits with a conversion rate of 3.86%. These campaigns contributed to an overall 136% ROI (Return on Investment).
KEY INSIGHTS
The main driver of clicks and traffic was undoubtedly the notification e-mails, but the shipment tracking page (Track and Trace) also showed strong potential with a 23% click-through rate. Customers were able to find necessary information about their shipment’s status on this page, reducing the need to contact customer support.
Zásilkovna was the busiest and most reliable carrier, delivering packages 40% faster on average compared to competitors GLS and Czech Post.
In total, 12.3% of packages were delivered to the customer’s address, 25.3% to a storage locker, and 62.4% to a pick-up point.
Customers typically picked up their package from a pick-up point or locker within 19 hours of delivery. On average, delivery took 29 hours during this period.
WHAT’S NEXT?
EXPANDED POST-PURCHASE COMMUNICATION
